CBD: The Latest Trend in Wellness & Beauty

Over the past few years CBD has transformed itself as an outlier of mainstream culture to the epicentre of all that is trendy, in, and now. Beauty icons from Alessandra Ambrosio to Jennifer Aniston are swearing by its restorative properties, and wellness companies have started to infuse just about anything with CBD. So, what’s all the hype about CBD beauty products? Will it really support a proper night’s restfulness? Can it get you high? And, is there even a point if it can’t? We tried to answer these questions and general doubts around the efficacy of CBD as a beauty and wellness ingredient.

So, what’s all the hype about?

CBD, short for cannabidiol, is one of over 80 cannabinoids found in the cannabis plant. The most famous cannabinoids are CBD and THC, out of which only one of them is correctly associated with contemporary perceptions of weed, marijuana and getting high. That one is not CBD. CBD doesn’t have any psychoactive properties, so put very simply, it will not get you high. Many people still associate CBD with THC which leads them to feel skeptical about CBD products. But rest assured CBD products while delivering all the wellness benefits of the cannabis plant, will not get you high. And that, in fact, is precisely the reason why CBD is so popular right now.

Why is everything CBD-infused now?

The fact is, people just didn’t know how beneficial CBD was prior its legalization and entry into mainstream culture. After years of scientific research about CBD and its effects on the body, experts have discovered it’s high nutritional properties. As a result, to public perception, CBD has transformed into an organic source of vitamins and essential nutrients. Huge enthusiasm for CBD products in Hollywood, a.k.a. the epicenter of beauty and wellness, has also accelerated its de-stigmatization. From your aesthetician to your friend’s mom, everyone’s talking about it. Many would say it was bound to happen, with enough scientific research to back it up and the current craze with everything organic, the world was bound to embrace CBD.

How does CBD work in beauty products vs as an oil?

CBD works by supporting our body’s endocannabinoid system, which has the primary function of maintaining bodily homeostasis. As of now, scientists have championed CBD primarily for restorative effects which has yielded wellness benefits all across the human body.

Topical CBD, as a de-puffing ingredient, can be used to support a number of varying skin needs. It is especially advertised for its benefits to dry skin, which is why you’ll find it in a number of face creams, serums and body lotions. Many dermatologists have started recommending new CBD treatment options that are alternatives to harsher retinoid or peroxide creams. CBD might just be the answer maintaining healthy skin, too.

Topically, CBD is also used to maintain relaxation all over the body. Many celebrities, especially athletes, swear by CBD lotions to help them relax and rejuvenate after a long and tiresome day. Moreover, CBD that is ingested like PureCBDHealth’s CBD oils, supports restfulness, which according to top aestheticians, is the most important factor in maintaining youthful skin.

Broad Spectrum or Isolate?

As the entourage effect will explain, the Cannabis plant is greater than the sum of its parts. “Whole plant” formulas, like Pure CBD’s broad-spectrum oil, are believed to be more effective in promoting overall wellness and beauty, as well as just providing an enhanced CBD experience. Broad-spectrum CBD oil comprise of a vast range of naturally-occurring phytocannabinoids, as well as terpenes and flavonoids, all naturally occurring in the cannabis plant. The use of these formulas are the outcome of scientists, experts and users basically realizing that nature is often better left as it is.

CBD isn’t going anywhere

We haven’t even reached the tip of the iceberg when it comes to research about the restorative properties of CBD. Novel ways of using CBD in our daily routines are developing every day and it doesn’t look like this trend is going to die out any time soon. By 2025, the UK CBD Market is predicted to be worth almost £1 Billion per annum. Buy PureCBDHealth’s CBD oils to see for yourself what all the hype is about.